Sales AI tool

Clay

Clay enriches leads and runs outbound prospecting in a spreadsheet. RevOps teams pull data from 50+ providers, then use it to personalise outreach.

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Best for

Outbound sales and lead enrichment

Audience

Sales teams

Pricing

Paid

What Clay does

Clay pulls data from 50+ enrichment providers. Add a column, pick a source, and every row fills in: job title, headcount, tech stack, recent news.
Built-in AI personalises cold email. The tool reads each prospect's profile and writes a custom first line for the outreach sequence.
The interface looks like a spreadsheet. Anyone who can write a VLOOKUP can build a Clay enrichment table.
Clay sends to email tools, CRMs, and outreach platforms. Native integrations cover HubSpot, Salesforce, Outreach, Lemlist, and webhooks for anything else.

When to use Clay

Sales reps find every person at a target company who matches a hiring or technology signal.
Outbound teams draft cold emails that reference each prospect's company news.
RevOps replaces a stack of separate enrichment subscriptions with one waterfall.

Clay pricing

Clay is offered as a paid product. Plans and exact prices change often — check the official Clay site for current tiers and limits.

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Where to find Clay

You’ll also find Clay in Best Paid AI Tools on MLWeekly — useful for comparing it against similar tools side by side.

Frequently asked questions

Is Clay free?

Clay has a free tier with limited credits. Paid plans add more credits, more rows, and team features. See clay.com/pricing for current numbers.

Does Clay send email itself?

Clay sends through partner email platforms or its own outbound feature. Most teams use Clay to build the list and personalise the copy, then send through an existing sending tool.

Is Clay GDPR-compliant?

Clay's data partners include both EU-compliant providers and US-only ones. Your team chooses sources and outreach practices that match the jurisdictions you target.