Best for
Video AI tool
HeyGen
HeyGen turns a script into video led by a realistic AI avatar, then translates the clip into 175+ languages with synced lip movement.
Audience
Marketers
Pricing
Freemium
What HeyGen does
- Generates video from a script, slides, or a PDF, presented by a talking avatar.
- Offers a large library of stock avatars plus custom avatars made from a short consent-recorded video.
- Translates and dubs video into 175+ languages with matching lip-sync.
- Requires on-camera consent before building an avatar of a real person; celebrity faces are auto-flagged for review.
When to use HeyGen
- A marketer renders a product explainer with an avatar presenter instead of booking a shoot.
- An L&D team localizes onboarding videos into several languages with synced lips.
- A creator records a short clip to make a personal avatar for recurring social posts.
HeyGen pricing
HeyGen is offered as a freemium product. Plans and exact prices change often — check the official HeyGen site for current tiers and limits.
HeyGen alternatives in Video
- Pika — Generates and edits short videos from text, images, or existing clips.
- Runway (Freemium) — Generative AI for video creation and editing.
Related freemium AI tools
- getimg.ai (Freemium) — Image generation, editing, and upscaling across FLUX and Stable Diffusion models.
- Looka for businesses — AI logo maker and brand-identity toolkit for small businesses.
- product analytics and growth teams — Product analytics for tracking user behavior and growth.
Where to find HeyGen
You’ll also find HeyGen in Best AI Video Generators on MLWeekly — useful for comparing it against similar tools side by side.
Frequently asked questions
Does HeyGen have a free plan?
Yes. A free tier allows a small number of short videos per month with no credit card. Paid Creator and Business plans raise the limits.
Can you make an avatar of anyone?
No. Building a custom avatar of a real person needs explicit on-camera consent, and unauthorized likenesses are removed.
How many languages does HeyGen support?
HeyGen handles 175+ languages and dialects for video generation and dubbing.